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BRANDING GUIDELINES

VALUES

Rooted in the core values of International, Philanthropy, and Innovation, our values stands for the boundless pursuit of knowledge, inclusivity, and global collaboration. While we first made our name in eSports, we have since refocused our efforts on specialized research and development in Artificial Intelligence, Cyberdefense, and Aerospace, upholding these principles every step of the way. By championing Innovation, we continually challenge the status quo, seeking transformative solutions that leave a lasting impact. Our commitment to Philanthropy reflects a deep belief in uplifting communities and fostering meaningful social progress. Anchored in an International perspective, we celebrate diversity and encourage the free exchange of ideas transcending borders to unite people under a shared vision. These values, embodied by the bird in our logo symbolizing freedom and a far-reaching outlook form the foundation of our identity, inspiring everyone in our community to soar beyond expectations and shape a future defined by possibility.

Image by NASA

INTERNATIONAL

Image by Austin Kehmeier

PHILANTROPY

Image by Milad Fakurian

INNOVATION

VISUAL IDENTITY

COLORS

#000000 - Black​​
#808080 - Trolley Grey
#AAAAAA - Trolley Grey
#FFFFFF - White

#FF0000 - Red

FONT

FF DIN

Visual Identity Figure 2
Visual Identity Figure 1
Visual Identity Figure 3

LOGO & ICONS

ORIENTATION

​Images with subjects looking to the right can give an impression of dynamism and action, which is often used to inspire and motivate consumers.

SYMBOLISM

The bird symbolises freedom, speed and a lofty outlook, which is appropriate for an organisation seeking to reach new heights and stand out for its dynamism and ambition.

The bird is drawn geometrically with sharp, angular lines, giving it a modern, clean look.

The contrast between the bright red of the bird and the black background ensures optimum visibility in different lighting conditions and against different backgrounds.

Red is often used to capture attention, many brands use red in their logo and visual identity to convey feelings of dynamism, passion and power.

The logo is composed of simple geometric shapes, making it easy to adapt to different formats and surfaces. It also makes it easily recognisable.

TEAM CARDINALIS

DO NOT USE OTHER FONTS

TEAM CARDINALIS

TEAM CARDINALIS

DO NOT USE OTHER COLORS

DO NOT OBSTRUCT

TEAM CARDINALIS

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