BRANDING GUIDELINES
COMMUNICATE OUR VALUES
VALUES
Our core values focus on unity, innovation, and transparency, creating an environment where every member of our community feels included and valued. We believe in the power of eSports to bring people together, transcending borders and cultures to promote a true human connection.
Innovation is at the heart of our mission, we are constantly pushing the boundaries of technology, particularly in artificial intelligence, to deliver new and inspiring experiences. By fostering a transparent environment, we aspire to build a relationship of trust with our community. Through this approach, we convey messages of dynamism and resilience, encouraging everyone to aim high and realize their dreams, like the bird in our logo, a symbol of freedom and vision.
INTERNATIONAL
PHILANTHROPY
TECH
VISUAL IDENTITY
COLORS
#OOOOO - Black
#808080 - Trolley Grey
#AAAAAA- Trolley Grey
#EEEEEE - White
#FF0000 - Red
FONT
Bai Jamjuree
LOGO & ICONS
ORIENTATION
Images with subjects looking to the right can give an impression of dynamism and action, which is often used to inspire and motivate consumers.
SYMBOLISM
The bird symbolises freedom, speed and a lofty outlook, which is appropriate for an organisation seeking to reach new heights and stand out for its dynamism and ambition.
The bird is drawn geometrically with sharp, angular lines, giving it a modern, clean look.
The contrast between the bright red of the bird and the black background ensures optimum visibility in different lighting conditions and against different backgrounds.
Red is often used to capture attention, many brands use red in their logo and visual identity to convey feelings of dynamism, passion and power.
The logo is composed of simple geometric shapes, making it easy to adapt to different formats and surfaces. It also makes it easily recognisable.